Ayako Yoshida was a finalist of the Redress Design Award 2017. She holds a degree in Product Design from Kyoto City University of Arts, and is currently studying Fashion Design at ESMOD Kyoto. 

My inspiration comes from Tsukumogami, the obsolete tools which according to Japanese folklore acquire a spirit after many years, even if they are broken. Tsukumogami can apply to how I see sustainable fashion. By joining this competition, I hope to learn more about sustainable fashion design and how I can make a positive change on the environment. - Ayako Yoshida

redress Design Award Collection

For her Redress Design Award (formerly the EcoChic Design Award) application, Ayako applies the design techniques of reconstruction and up-cycling to transform abandoned materials such as discarded tatami mats and old kimonos into beautiful pieces giving them a new lease of life.

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